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Ny lærebog i statistik. Bogen er solidt fagligt funderet og pædagogisk med mange, gennemgående eksempler fra markedsføringsverdenen. De relevante formler præsenteres, men fokus er på praktisk anvendelse af statistik.
Formålet med bogen er, at den studerende kan anvende forskellige markedsanalysemetoder og statistiske færdigheder til vurdering af data. I bogen gennemgås bl.a. beskrivende statistik, konfidensintervaller, hypotesetest, pivottabeller og goodness-of-fit-test.
Bogen dækker pensum til grundlæggende statistik 1 og 2 på markedsføringsøkonomuddannelsen.
156,95
DKK
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250,95
DKK
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Hverdag.dk ApS
Theilgaards Torv 1A, 4600 Køge
CVR: 40211772
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Part of the group:
CBS Invest AB
c/o Revisorsgruppen
Slottsgatan 20
211 33 Malmö, Sweden
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